The Pitch
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made.
#118 Uncovered: The Business of True Crime
If you're murdered in the US, there's only a 57% chance your killer will be found. Jim Brown aims to change this statistic by enabling the massive true crime community to solve cold cases on his website Uncovered.com. But mysterious circumstances in the studio lead us to a question. Can a media company produce venture scale returns by… solving murders? Today’s investors are Elizabeth Yin, Erica Wenger, Jillian Manus, Martin Tobias and Charles Hudson. To learn more about Jim's crime solving startup and the investors featured on this episode, check out the Uncovered show page.
Key Points
- Jim Brown, founder and CEO of Uncovered, pitched his media company focused on engaging true crime enthusiasts to help solve real-world cold cases, leveraging a large public database and community contributions.
- Investors expressed concerns about the venture's focus on community and content over a clear B2B software or AI-driven model, ultimately leading to their decision not to invest at this stage.
- Despite facing challenges in raising funds and the need to enter "survival mode," Jim remains committed to the mission of solving cold cases and plans to continue maintaining the platform and its community.
Chapters
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Transcript
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