The Pitch
Where real startup founders pitch to real investors—for real money. Forget everything you think you know about the world of venture capital. Host Josh Muccio takes listeners behind closed-doors and into the room where deals are made.
#125 Locker: The Future of Online Shopping
Online shopping was supposed to make things easier. But with so many options, it's also made our shopping experience more fragmented than ever. Kristine Locker set out to fix that with her social shopping app Locker. However, her target demographic is a couple generations behind most VCs. Can Kristine convince investors she has the solution to a problem they don’t experience or will they abandon this startup in the cart?
Key Points
- Christine Locker pitched her app Locker as a personalized shopping platform that aggregates and organizes users' favorite products to tackle the fragmented online shopping experience.
- Despite Christine's clear vision and the app's initial traction, the investors declined to invest, citing concerns over the app's stickiness and the need for further proof of concept in a competitive market.
- Christine received a term sheet while on her honeymoon but ultimately walked away due to disagreeable terms, highlighting the challenges of aligning founder vision with investor expectations.
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Transcript
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