#134 RobeCurls: From TikTok to Target

When women started curling their hair with bathrobes, Emily Kenison didn't see a silly TikTok trend. She saw the creation of a new market – heatless hair care. This lawyer-turned-inventor decided to capitalize on the craze by designing her own patented line of heatless curling headbands. Will the investors see a big vision in big curls, or is this just another one of those 'lifestyle' businesses investors love to hate?